Because your website is what most new customer will see when getting information about your business, building a great website should be one of the first investments you should make as an entrepreneur. Some Start-ups spend weeks, even months trying to get the perfect website for their business.
All the time and resources spent to acquire a great website will only be worth it if you are doing everything correctly because there are more than 1.9 billion websites on the internet presently. If your website does not stand out, it might fade away quickly. To avoid that, here are 5 important elements you should pay attention to.
A Reliable Website Host
Before designing your website, finding a reliable website hosting company should be your first step. This is important because a reliable hosting company will make your website accessible at all times, which means customers can go there anytime and find what they need. Keep in mind that speed and reliability matter. Almost half of all web users will bounce off a site that doesn’t load in two seconds, so if your site isn’t loading quickly enough, you could be losing customers.
Presently there are different levels for hosting, with various pricing models. Usually, with hosting services you get what you pay for, so if you are going cheap, expect to get less than stellar customer support and a slower website that might occasionally go down. If you are starting and don’t get that much traffic, you probably can afford to go cheaper.
When building your website, making a great first impression is very important. The first way you can do this is by implementing a good design. This might not be easy considering the fact that a good website designer who builds you a site from scratch can sometimes cost hundreds, if not thousands of dollars to do it right.
But with the help of the internet, you can create an awesome website without even writing a single line of code. With website builders and templates, you can create a beautiful site with almost no effort. When you are choosing a web host, check out their free templates to make sure that they are easy to use and attractive. A site that is stuck in the 20th century is no excuse anymore. Website builders can produce a beautiful website with almost no effort on your part.
If customers cannot find their way on your website to get the relevant information, it is the same thing as not having a website at all, because they will not visit again. Which means it is very important for your website to have direction.
By including a sitemap, it will help your visitors move efficiently and smoothly from one digital area to the next. Navigability also plays an essential role in boosting your Search Engine Optimization (SEO). Search engine spiders can search and rank your website higher if you include a sitemap.
A Detailed Homepage
It is important to note that your customer also have a busy schedule. When they visit your website, they want to find the necessary information as fast as possible. So If you are trying to sell yourself or a product, you don’t want to confuse your visitors straightway.
From your homepage, your visitors should know:
- Who are you?
- What do you do?
- What are you offering?
Even though you have the most beautiful website in the world, if your customer cannot find what they are looking, it is of no use. Don’t forget to add your contact info and links to any active social media pages you have.
Must be Mobile Friendly
Statistics show that mobile traffic accounts for 52.64% of the global online traffic, and Mobile traffic grows year after year. This means that if your website is not mobile friendly, you might be loosing a lot of customers.
As I mentioned earlier, SEO is very important, and in order to achieve great SEO rankings, your site must be mobile-friendly. Since 2015, Google announced that sites optimized for mobile devices would be ranked higher in the searches. This change shows that Google will reward sites which better serve digital consumers.
What ever business you venture into, creating a website is important, but putting all the necessary elements into consideration is more important. This will help you get more customers and contribute to the overall success of your business.