Business is not going as planned for Apple as they are still fighting to gain the Indian Smartphone market. Another recent set back is the loss of three key members of staff in India in the past weeks.

Apple losing ground to Samsung and Xiaomi in India

The staffs include Apple’s “head of telecom carrier sales,” “head of commercial channels and mid-market business,” and its “national sales and distribution chief,” all from the Indian region, this was according to a recent report.

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The report also mentioned that Apple sold less than a million iPhones in India in the first half of this year, while it shipped 16 million iPhones in the U.S in the same period.

This figures really shows a poor performance from Apple in India because India reportedly overtook the U.S. in 2017 to become the world’s second-largest smartphone market in 2017, which mean gaining India would have been a huge deal for Apple.

You will recall that we earlier reported about Apple’s production factory in India in a bid to combat high import taxes that was harming their dominance in the country. They already started the production of the iPhone 6S in the new India factory, and this expected to help them reduce those expenses in the near future.

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But they still face competition from fellow smartphone manufacturers like Xiaomi and Samsung both in India and worldwide. These manufacturers are excelling because of their focus on sales of lower-tier hardware which Apple might want to look into if they are to compete.